Target Audience

A typical reader for my magazine would be someone who, obviously, someone who is quite passionate about the industry, or the music itself. They would have to have the disposable income to go to the concerts (and of course buy the magazine) but my target audience would not be upper or middle class. They would not be excluded of course, but I wouldn't aim to attract them in any way. I would steer clear of A or B side of demographics. This makes my market quite narrow, but there is a large number of people, like me, who fit into that category; and i feel that they would appreciate being a small market, as it would make them feel more individual in their tastes. There is no real stereotypical psychographic category you can fit my desired target audience, just lovers of the music, whoever they may be. It is a sociable encouraging magazine.